Assurity has long lived our mission of helping people through difficult times, with a heritage dating back to 1890. We provide life insurance, disability, and critical illness insurance, and voluntary employee benefits through independent brokers nationwide. Our unrelenting commitment to financial strength and stability has consistently earned us excellent industry ratings.

We believe in taking the long view, and that means being able to attract and retain the best and the brightest talent. Our most recent Gallup engagement survey showed Assurity ranks in the 91st percentile of all companies Gallup surveys worldwide when it comes to employee engagement. We have also been repeatedly named one of the best places to work in Lincoln, Nebraska in recent years.


Vision Statement

Assurity’s vision is to bring peace of mind to more and more middle-income consumers and small businesses by providing easy access to insurance protection products. To achieve our vision…

  • We regularly surprise and delight our customers
  • We are a preferred and inspiring place to work
  • We are a conscientious corporate citizen
  • We live our mission and values every day

Mission Statement

Our core purpose is to help people through difficult times.

Assurity Values


Ethical Behavior

First and foremost, we will conduct ourselves with the utmost integrity, fairness and honesty. We will never compromise our ethics for growth or financial gains. We seek to associate with distributors who share our commitment to high ethical standards. How we achieve results is as important as the results themselves.

Extraordinary Associates

We believe extraordinary associates create extraordinary companies. We appreciate people who are adaptive, engaged in our company and community, and continually learning. We are committed to putting the best associates in the right positions. We encourage openness, direct communication, empowerment and teamwork. We work with a sense of urgency and are accountable for our actions, words and results.


Our culture encourages and supports innovation, initiative and imagination. We assume prudent entrepreneurial risks and are highly skilled at starting new ventures, developing new products, and tackling old issues and processes in innovative ways. We will do our work better than anyone expects today, then do it even better tomorrow.


We build strong business relationships with our distributors, home office associates and policyholders. We believe positive relationships build loyalty and recognize our mutual success is inseparable. We strive to exceed customer expectations.

Financial Strength

We manage our company for profitability levels which best serve the long-term interests of all our stakeholders. This allows our company both to honor our commitments and to change and grow with the times. We emphasize improving our productivity and reducing unit costs. To provide financial security to others, we must maintain unquestioned financial strength.


Assurity’s corporate office is located in Lincoln’s east downtown area. Assurity’s state-of-the-art office building incorporates world-class design, environmental sensitivity, modern technologies and expansive views of Union Plaza Park and the University of Nebraska-Lincoln campus.
Purposefully located in an urban renewal area, Assurity Center anchors Lincoln’s Antelope Valley redevelopment area, one of the most significant public projects in our city’s history.

Force for Good

In 2015, Assurity became the world’s largest insurance company to be named a certified B Corporation. To qualify, a firm must have an explicit social or environmental mission, and a responsibility to take into account the interests of workers, the community, and the environment, as well as its policyholders. We believe it’s our responsibility to set a course for a more mindful way of doing business.

At Assurity, we put our mission of “helping people through difficult times” into practice every day, not only by serving our customers but also through our meaningful commitment to strengthening our community. Our associates devote their time to many company-sponsored and supported volunteer activities: blood drives, Habitat for Humanity, collections for the Food Bank, holiday “giving a tree,” Junior Achievement and Special Olympics, among many others.

We believe that great minds working together can produce great results.

Assurity Center’s open work environment is designed to foster communication and efficiency in the flow of ideas and movement of people. Numerous meeting rooms of various sizes accommodate gatherings from small-group discussions to large, formal training sessions. Every area is fully equipped to allow for media display and interactive communication. By making collaboration and collective creative thinking as easy as possible, associates can look to one another for that spark of inspiration or shared innovation to solve problems, resolve issues, and create better and easier ways to work with each other and our customers.

Assurity Center has a high-tech environment throughout, combining the most sophisticated equipment and processes with the flexibility to anticipate future technological advances. The building incorporates extensive cutting-edge features, including high-performance mechanical, electrical and HVAC systems equipped with computer-driven energy management controls. Unified communication systems allow for video and teleconferences both internally and externally. Safety protocols regulate data and building use 24 hours per day, ensuring the safety of associates and security of our customers’ personal information.

Assurity Center is designed to enhance the well-being of our team. Nearly every space has a direct view to the outdoors with sufficient daylight for working. Advanced HVAC systems maximize air quality and comfort. Workstations are outfitted with task lights, variable height work surfaces, and ergonomic chairs to provide custom environments suited to each associate’s needs.

The onsite Q Street Cafe offers a variety of healthy cuisine. Pantries conveniently located on each floor provide ice and filtered water dispensers, an eco-friendly alternative to bottled water. In consideration of the health of Assurity associates and visitors, the entire campus has been designated a tobacco-free environment.